China To Increase International News Coverage

Li Changchun (C), member of the Standing Committee of the Political Bureau of the Communist Party of China Central Committee, inspects China Central Television (CCTV) in Beijing, Nov. 13, 2008. Li Changchun urged the country's media to step up efforts to enhance their domestic and international influence, during the inspection on Thursday. (Xinhua/Li Tao)

China wants in on the international media stage.

And what China says, China does.

A senior Chinese official, on an inspection of China Central Television (CCTV), said today that China needs to increase its visibility globally, and urged state media to focus more content on international affairs, instead of mainly reporting local coverage.

The senior official, Li Changchu, said also the networks need to work harder in reporting more original, timely, and popular stories.

Now for my comment.

Doesn’t it sort of feel that China really is opening up it’s doors, while the West and Australia in particular, wants to start limiting the information that is coming in?

The tide really is turning.

China continues the push to improve its public image, and to dominate the world.

But the question is: Will the mainstream media here listen?

Check out the latest HERE.

The new building planned for CCTV Central Chinese Television